NEW YORK, NY / ACCESS Newswire / August 14, 2025 / From live brand activations to printed work, designer Dahee Choi is proving that design-when rooted in strategy-can drive measurable, multi-channel growth.

While many companies still treat design as a visual add-on, Choi sees it as infrastructure. For her, design is how a brand tells its story, connects with consumers, and converts attention into action. It's not just about aesthetics-it's about building systems that scale.

A multidisciplinary designer working at the intersection of branding, physical store design (VMSD), and digital commerce, Choi has led some of the most commercially successful campaigns in the global beauty sector. Whether shaping experiential events or overhauling digital ecosystems, she brings a rare fluency in both storytelling and performance metrics.

"Design is a communication tool," she says. "It's not just about aesthetics-it's about helping people understand the product's value instantly. When done right, it builds trust before words even come in-and that's directly related to how they convert."

Scaling Emotion: A Nationwide Mobile Beauty Tour

In May 2024, a nationwide mobile beauty tour launched across 10 cities to spotlight two hero skincare products.

Choi led the creative direction for the campaign, overseeing branding, visual identity, and cross-platform asset development. She worked across product, marketing, and retail teams-embedding retail partner branding alongside the primary visual system to ensure a seamless collaboration. That integration was a key factor in the activation's success.

Choi's design contributions included almost the entire design overhaul for the campaign, including Truck exterior and wrap (90%), Push cart design (100%), Flower slip handouts (100%), Display pedestals (100%), Printed signage (100%), and Digital signage (100%)

Unlike traditional experiential campaigns, Choi's approach emphasized emotional resonance and operational scalability:

  • She reframed the campaign narrative to focus on daily optimism rather than just product function.

  • She pre-visualized social-first content to spark organic engagement across platforms.

"My goal was to let people visually feel what brighter skin meant-before they even touched the product," she explains.

The results underscored the link between design and business performance:

  • +165% in direct tour sales ($43,000), compared to the previous activation

  • Nearly $100,000 in additional retail sales attributed to the campaign's brand lift

  • 1.01M video views and 358,969 impressions on social media

  • 119% increase in Instagram followers; 89% on TikTok

  • $285.8K in earned media value-a 66% jump from earlier efforts

This was more than a promotional event-it was a fully integrated brand ecosystem, engineered for reach, resonance, and results.

System-Level Design: Refreshing Over 200 PDPs Across Channels

While experiential campaigns create buzz, digital consistency drives long-term growth. Choi's redesign of more than 200 product detail pages (PDPs) across multiple online sales channels was a systems-level answer to this challenge.

Rather than treating each listing as a standalone project, she developed a unified framework that merged brand storytelling with platform-specific requirements.

Her work included:

  • Defining color palettes and gradients to visually group product families

  • Establishing new rules for typography, spacing, and content hierarchy to improve readability

  • Building a design operations toolkit to streamline workflows across creative and marketing teams

"I focused on removing friction-visually and cognitively," Choi says. "The less a user has to think about how to navigate, the more they can focus on why they want the product."

The redesign delivered:

  • 15% increase in site traffic, driven by improved navigation and visual clarity

  • 5% increase in conversion, without discounts or paid media

The system is now used for new launches, making it a scalable asset for future growth.

Design Thinking as Growth Strategy

What sets Choi apart is her ability to use design as a bridge between creative vision and business outcomes. She brings a systems-thinking approach-aligning brand storytelling with operational clarity-and works fluidly across teams, from marketing and data to leadership and content.

"You can't design in a vacuum," she says. "I sit in on marketing calls, monitor social performance, and review user behavior. Because ultimately, I'm not just designing for the eye-I'm designing for action."

By integrating design thinking early, she ensures that visuals do more than communicate-they perform. Her work shapes how brands behave across channels, helping them adapt and scale in an increasingly competitive market.

Looking Ahead: Designing for Systems, Not Screens

As design's role expands into internal systems and operational frameworks, Choi's focus is on creating structures that turn design into sustainable business infrastructure.

"I want to keep building design systems that live beyond a single launch," she says. "My goal is to design things that teach others how to design-so that visual intelligence becomes part of how the business runs."

From mobile tours to e-commerce templates, Choi is helping beauty and lifestyle brands connect with consumers more effectively and efficiently. Her work isn't just elevating aesthetics-it's redefining what design can achieve in the age of metrics, movement, and multi-platform strategy.

And as brands compete not just for attention but for trust, Choi's brand of design-intentional, adaptable, and performance-driven-is proving more essential than ever.

Media Details
Name: Dahee Choi
Website URL: www.daheechoi.com
Address: choidaheechoi@gmail.com
Contact Number: +8210-8591-5106
City & Country: NY, USA

SOURCE: Dahee Choi



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