Rise in preference for products with organic variant, high demand for energy bars among millennial population, surge in popularity of snack bars among consumers

WILMINGTON, DE, UNITED STATES, September 15, 2025 /EINPresswire.com/ -- Organic energy bar market size was pegged at $329.42 million in 2020, and is expected to reach $644.80 million by 2030, growing at a CAGR of 6.3% from 2021 to 2030.

Rise in preference for products with organic variant, high demand for energy bars among millennial population, surge in popularity of snack bars among consumers have boosted the growth of the global organic energy bar market. However, negative consumer perceptions for snack bars and challenges related to technology and processing hinder the market growth. On the contrary, surge in use of social media and digital marketing to increase product awareness and surge in awareness in developing countries are expected to open new opportunities for the market players in the future.

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Organic energy bars, especially protein bars, are becoming increasingly popular amongst the millennials of both developed and developing countries which promises a positive growth for the market in the future.

Over the last decade, the demand for organic energy bars, particularly in developed regions, has increased significantly, resulting in availability of a wide variety of organic energy bars. While consumers' consumption patterns for organic energy bars vary, organic energy bars are increasingly being consumed to compensate for various nutrient deficiencies caused by lack of adequate intake of nutritious food. Furthermore, numerous consumers are replacing their traditional breakfast with organic energy bars such as protein bars. Although the popularity of organic energy bars is increasing, brands are increasingly focusing on limiting sugar content and fortification of minerals in their products, which acts as a key driving force of the global energy bar market. Organic energy bars have gradually emerged as a meal replacement alternative in several parts of the world. Furthermore, the consumption of organic energy bars among athletes, sportsmen, and women coupled with increase in number of paid partnerships with social media influencers is expected to boost the overall sales of organic energy bars globally.

The global organic energy bar market is segmented into type, demography, sales channel, and region. Depending on type, the global market is segregated into protein bar, nutrition bar, and others. By demography, it is bifurcated into adults and kids. On the basis of sales channel, it is fragmented into hypermarket/supermarket, specialty stores, and online channels. The global organic energy bar market is studied across North America, Europe, Asia-Pacific, and LAMEA.

The global organic energy bar market is analyzed across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across North America held the lion’s share in 2020, accounting for more than two-fifths of the market. However, the market across Asia-Pacific region is anticipated to portray the highest CAGR of 8.4% during the forecast period.

Increase has been witnessed in the number of users of various social media sites and other informative and browsing websites coupled with rise in internet penetration. This increase in user base even includes children form the average age of 13 and above. With increased digitalization and internet becoming useful source to impart product knowledge, engaged players in the market can strategize on advertising and promoting their products on various social media platforms. Active players in the industry are now promoting their products on social media platforms to impart awareness as well as differentiating features such as value-added nutritional, flavors, and convenience about their product offerings.

The global organic energy bar industry report includes an in-depth analysis of the prime market players such as EAT Anytime, Clif Bar & Company, Kind LLC, General Mills Inc., NuGo Nutrition, McKee Foods Corporation, Quest Nutrition, Probar LLC, the Kellogg Company, and Yoga Bar.

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