The U.S.-made1 infant formula brand is celebrating with a playful “Iconic Sams” community gifting campaign

NEW YORK --(BUSINESS WIRE)

ByHeart, the next-generation infant nutrition company, today announced its debut on SamsClub.com with an exclusive 2-pack, becoming the only baby formula brand available on Sam’s Club’s digital shelves to combine a closest-to-breast-milkpatented protein blend with both clinical validation2 and certified clean ingredients.3

Already available in nearly 12,000 retail locations nationwide, including Walmart, Target, Whole Foods, and Kroger, ByHeart’s arrival at Sam’s Club represents a strategic expansion into the membership channel—meeting the growing demand among value-driven shoppers for premium infant formula that doesn’t compromise on nutrition or quality.

“Sam’s Club members are highly discerning parents who value both quality and convenience,” saidMia Funt, Co-Founder and President of ByHeart. “We’re proud to be the first formula on the retailer’s digital shelf to offer clinically proven benefits, a patented protein blend that’s closest to breast milk, and rigorous Clean Label standards—all in a club-sized value pack. With Sam’s Club, we can make our formula––made with organic, grass-fed whole milk––accessible to more families than ever before.”

To celebrate the launch, ByHeart is rolling out a limited-time “Iconic Sams” gifting campaign, surprising real parents in its community named Sam, Samantha, Sammi, or Samuel (plus a few “honorary Sams” who are beloved ByHeart advocates) with a free one-year Sam’s Club membership. The playful activation is designed to spark organic buzz and welcome new shoppers to ByHeart through community, value, and joy.

ByHeart is the first new U.S.-based baby formula brand4 in over 15 years to vertically integrate its supply chain, owning its research, development, and manufacturing across Pennsylvania, Oregon, and Iowa. This control ensures consistent quality and availability, from sourcing certified-clean ingredients to final production. ItsWhole Nutrition Infant Formula features a closest-to-breast-milk patented protein blend with alpha-lac and lactoferrin is designed for digestive and developmental support, is made with organic, grass-fed whole milk, and holds three Clean Label Project certifications—making it the first U.S.-made5 baby formula to achieve this standard.

With Sam’s Club’s loyal member base and focus on value, ByHeart is positioned to introduce more families to its “one formula, all–in-one benefits, zero compromises” promise—offering a club-sized solution without sacrificing the nutritional excellence or transparency that has earned it recognition as the best infant formula for breastfed babies from multiple national publications.6

ByHeart continues to ensure parents can have peace of mind that the formula they choose for their babies will be consistently available when and where they need it, making feeding decisions easier and more reliable for families nationwide. For more information about ByHeart's Whole Nutrition Infant Formula, please visit https://byheart.com.

ByHeart’s 2-pack of 24oz cans is available now exclusively on SamsClub.com, with nationwide delivery for members.

About ByHeart
Founded in 2016, ByHeart is a next-generation infant nutrition company dedicated to bringing parents the best in breast milk science, quality, and transparency. As one of the only fully integrated, FDA-registered infant formula brands in the U.S., ByHeart controls every step of the process—from ingredient selection to manufacturing—ensuring uncompromising quality and nutrition. ByHeart’s Whole Nutrition Infant Formula is made in the U.S.,7 certified clean by the Clean Label Project, and backed by a clinical trial showing it is easy to digest—with less spit-up, softer stools, and more efficient weight gain.8 ByHeart is available at ByHeart.com and in nearly 12,000 retail stores nationwide.

 
1 with globally sourced ingredients
2 vs. a leading infant formula
3 Based on Clean Label Project, Purity Award
4 With globally sourced ingredients
5 With globally sourced ingredients
6 What to Expect, Parents, Baby Center
7 With globally sourced ingredients
8 vs. a leading infant formula

 

Press Contact: ByHeart (press@byheart.com)

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