The global A2 milk market size was pegged at USD 2.24 billion in 2023. The market is anticipated to surge from USD 2.48 billion in 2024 to USD 5.91 billion by 2032 at CAGR of 11.45% during the forecast period. Fortune Business Insights™ has deep-dived these inputs in its latest research report, titled, “A2 Milk Market, 2024-2032.”

The study suggests that increased knowledge of the benefits of A2 milk will encourage the use of dairy products. Because A2 protein is easily absorbed by those who are lactose intolerant, it will become increasingly popular. A significant increase in disposable income and population growth will spur demand for the goods.

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COVID-19 Impact

Supply Chain Disruption to Impede Growth Prospects

The supply chain was damaged by the COVID-19 pandemic, with the raw material supply taking the worst hit. With the closing of supermarkets and convenience stores, the disparity between supply and demand was more noticeable. But over the coming years, the restart of international trade might give a boost. The shift toward online retail is encouraging for the future of the sector. In order to access markets, manufacturers are expected to increase product production.

Report Coverage

A thorough analysis of the market’s size, share, revenue, and volume is included in the study. Additionally, it has explored SWOT and Porter’s Five Force analyses. Evaluations that are both quantitative and qualitative have given a comprehensive picture of the market. The main interviews provide validation for the prevalent business scenarios, assumptions, and conclusions. Secondary sources included in the report include journals, white papers, press announcements, and annual reports.

Segments

Liquid Segment to Remain Dominant with Increasing Consumption

In terms of form, the market is segmented into liquid and powder. The liquid segment will account for a considerable share of the global market, owing to rising consumption and convenience. Prominently, fresh milk has gained immense popularity as it has more selenium and phosphorous than powdered milk. With maximum nutrients, end-users are likely to seek liquid form of the milk.

Supermarkets and Hypermarkets Segment to Exhibit Profound Demand to Boost Penetration

Based on distribution channel, the market is segregated into supermarkets and hypermarkets, online retail, convenience stores, and others. The supermarkets and hypermarkets segment could contribute notably toward the global market, partly due to easy availability in stores. Moreover, the post-COVID-19 outlook suggests robust growth in the distribution channel due to ease of lockdown and resumption of trade.

With respect to geography, the market covers Asia Pacific, North America, Europe, the Middle East & Africa, and South America.

Drivers and Restraints

Expanding Uses in Infant Formula to Underpin Industry Growth

A2 milk has been increasingly popular recently as a replacement for breast milk in infants to promote strong health and growth. Many producers have been looking for milk products that are close to breast milk and easily digestible. When baby food products are introduced, the A2 milk market share will grow. Additionally, the growing list of health problems associated with drinking ordinary milk will motivate people to purchase milk products. Due to the growing number of people who are lactose intolerant, producers have increased output. High upkeep costs for cows, however, could hinder the industry’s expansion.

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Regional Insights

Asia Pacific to Provide Promising Opportunities with Rising Presence of Breed Cows

The market size in Asia Pacific was estimated at USD 709.12 million in 2021, and it is expected to increase as A2 breed cows become more common. Furthermore, the optimistic demand for dairy products in China, Japan, Australia, and India would support expansion. Supermarkets, hypermarkets, and internet retailers will actively look for milk products to sell.

Stakeholders anticipate that the presence of top enterprises in the UK, Germany, and France will contribute to a noteworthy growth in the Europe A2 milk industry. Additionally, milk has become increasingly popular in baked goods and confections. Given the funds allocated to research and development, the area may have profitable expansion prospects.

With more R&D efforts and advancements, North America has become a joyful hunting ground. Major corporations looking to diversify their portfolios will benefit from simple access to A2 beta-casein milk products and the expansion of distribution channels throughout the United States, Canada, and Mexico.

Competitive Landscape

Stakeholders Prioritize Product Launches to Gain Ground

Well-known companies could provide money to R&D, product launches, technology developments, and mergers and acquisitions. Major corporations may also make investments in new products and technologies in the coming years.

Key Industry Development

  • June 2020: Heritage Foods rolled out A2 milk with a 90-day shelf life to expand its portfolio.

Major Players Profiled in the Report:

  • The A2 Milk Company (New Zealand)
  • Godrej Jersey (India)
  • Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) (India)
  • PROVILAC Dairy Farms Pvt. Ltd. (India)
  • Freedom Foods Group (Australia)
  • Vinamilk (Vietnam)
  • Erden Creamery Private Limited (India)
  • Nestle S.A. (Switzerland)
  • Vedaaz Organics Pvt. Ltd. (India)
  • Ripley Farms (U.S.)

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