The U.S. and Europe macarons market size was valued at USD 1.34 billion in 2021 and reached a valuation of USD 1.41 billion in 2022. The market is expected to reach USD 2.32 billion by 2029 with a CAGR of 7.31% during the forecast period. There is increasing popularity of ethnic macaron products with growth in the tourism and hospitality sector. The growing inclination of consumers for clean-label brands is set to propel market growth. Fortune Business Insights™ shares this information in its report titled “U.S. and Europe Macarons Market, 2022-2029.”

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COVID-19 Impact:

Drop in Sales of the Products During the Pandemic Negatively Affected the Market Growth

The COVID-19 pandemic affected various sectors such as machinery, food and beverage, and chemicals. Various companies recorded a decline in the sales of their products due to the pandemic which affected the U.S. and Europe macarons market share. In 2020, Laduree reported a drop in their turnover during the COVID-19 pandemic from USD 96.45 million to USD 43.84 million. Product safety, product detail transparency, and hygiene concerns are anticipated to remain prominent among consumers.

Segments

Fruit-flavored Segmentto Lead Due to Growing Demand for Such Products

Based on flavor, the market is segmented into fruit-flavored, chocolate, vanilla, pistachio, lemon, caramel, basic, and others. Fruit-flavored segment holds the largest part due to consumer preference to try assorted and new fruit-flavored macarons such as pineapple, mandarin, green apple, blackcurrant, and others, which opens new opportunities for market growth. There is growing awareness regarding the harmful effects of synthetic flavors to strengthen the growth of the market.

Specialty Stores to Lead the Segment as they Offer Multiple Products Under One Roof

According to distribution channel, the market is divided into specialty stores, online retail, supermarket/hypermarket, and others. Specialty stores are set to dominate as they provide numerous products of macarons under one roof of various flavors, packaging, and others. They also offer an in-store shopping facility. The online channel also holds a significant share due to high convenience and doorstep delivery options. Increasing number of customers seeking easy shopping choices for everyday food and indulgence products to propel market growth.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.

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Drivers and Restraints

Inclination of Consumers for Clean-Label Brands to Propel Market Growth

The inclination of consumers for clean-label brands is projected to drive the U.S. and Europe macarons market growth. The transparency and minimal utilization of synthetic additives in are the two main parameters of consumers’ interest in organic and specialty ingredients macarons. The desire to avoid certain ingredients such as gluten, dairy, and animal products to be safe from food allergies has become more common among consumers in the U.S. and Europe. These health trends drive companies to innovate as consumers choose products that follow the latest health trends. Customized and personalized products have become a trend and rapidly changing media and consumer behavior is set to push market growth.

However, price volatility in the raw materials such as almond flour, sugar, eggs, and others to impede market expansion.

Competitive Landscape

Launch of Gluten-Free Macaronsby Key Players to Propel Market Progress

The market has major manufacturers such as Ladurée Paris, Chantal Guillon, Dana’s Bakery, Dalloyau, and others. These manufacturers are looking to new product development and market expansion in various countries to gain a competitive edge. In September 2019, Tipiak launched gluten-free macarons with significantly higher almond content than most others in the marketplace, making them less brittle, fragile, and sweet. The product is gluten-free, and with certification from the French Coeliac Association, the product is suitable for vegetarians.

Key Industry Development

March 2022: Chantal Guillon, manufacturer of French macaron, partnered with EVERY Co., a biotechnology company, to sell the animal-free macaron made with EVERY EggWhite. EVERY EggWhite is an animal-free egg white made with precision fermentation.

List of Key Players Profiled in the Report

  • Ladurée Paris (France)
  • Chantal Guillon (U.S.)
  • Dana’s Bakery (U.S.)
  • Dalloyau (France)
  • Pierre Hermé Paris (France)
  • Jean-Paul Hevin (France)
  • Tipiak Group (France)
  • La Maison du Chocolat (France)
  • Olivia Macaron (U.S.)
  • RICHART (U.S.)

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